"'At a time when the economy requires everyone to stay focused on the essentials, it's noteworthy that businesses are putting sustainability programs into that must-do column,' said Nancy Costopulos, chief marketing officer of the American Marketing Association."

There's a good article by Judith Maxwell in today's Globe and Mail. It's called "Seeking the sweet spot, where financial and social returns converge." Ms. Maxwell points out how much has changed over the last three years in terms of the need for corporations to pay more attention to environmental, ...

I just got a notice about what sounds like an interesting event called GoingGreen in San Francisco on Sept 15-17. According to the notice, this is where "cutting-edge greentech CEOs meet the movers and shakers from the biggest industries on earth."

I just received a notice about from the The Living Education Institute about a free EcoLeadership "Lunch and Learn" session in Toronto.

CSR Europe has launched a new guide to Sustainable Marketing. Written by practitioners for practitioners, the guide is designed to help marketers take the first steps towards minimising the environmental effects of their campaigns.

According to Korn/Ferry International, close to three-quarters of executives are willing to sacrifice at least one percent of their salaries to fund their companies’ “green” initiatives. The greatest number of respondents (40 percent) would be willing to forgo between one and two percent of their salaries. Though a small minority, three ...

Who's most sustainable?

Further to my post last week about the need for suppliers to understand and comply with new environmental standards, today the Wall Street Journal reported that six of the world’s largest companies are forming the Supply Chain Leadership Coalition. The Coaliton's mandate is to press suppliers to release data about ...

I'm hearing more and more from SME companies who are vendors to mass retailers or suppliers to other businesses that contract decisions are being influenced by their ability to comply with new environmental standards and expectations.