The results of Cone's 2009 Consumer New Media Study include two points that I found to be remarkable:

I just finished reading the Yvon Chouinard's book, Let My People Go Surfing. In terms of pure authenticity around corporate responsibility, what Chouinard has done at Patagonia is hard to beat. And he makes a solid business case for a business model that many would still consider unconventional. Here's what ...

The article in Saturday's Globe and Mail about business schools introducing oaths of ethical conduct for MBA graduates is worth reading. (Here's a link to MBA oaths from Harvard, Telfer School of Managements, and Richard Ivey School of Business: Sampling of Oaths.)

The highlight of my participation in the CSR Weekend at the Queen's School of Business was helping to judge the annual Nexen Awards.

I'm in Kingston for 2 days participating as a speaker and panelist in the 3rd Annual CSR Weekend hosted by the Centre for Responsible Leadership at the Queen's School of Business. Here are two things I learned yesterday.

According to the 3rd annual Edelman goodpurpose survey that was launched today, despite the prolonged recession, the social purpose of brands is more important than ever.  The Edelman survey sampled 6026 adults in the U.S., China, Canada, U.K., Germany, Italy, France, Brazil, Japan and India to track attitudes and actions ...

We all know that the business value of cause marketing is directly proportional to the degree to which stakeholders know about the cause program. However, all too often corporations are leery of broadcasting their cause initiatives because they're afraid of being seen as inauthentic by skeptical consumers.

In addition to some lively feedback (positive and negative) to my recent post about the The Bay's current Think Pink campaign, I also heard from a number of people in the last week about the $2.7. million g0lden parachute that the SickKids Foundation gave former president Michael O'Mahoney (as it ...

This morning I walked through The Bay and had a look at the many pink products on display as a part of their annual Think Pink program. By purchasing these products consumers can support the work of the Canadian Breast Cancer Foundation (CBCF).

"Corporate citizenship is weathering the storm. Despite the economic downturn, the value of corporate citizenship is growing as companies realize greater reputational advantage," said Chris Pinney, Director of Research and Policy at the Boston College Center for Corporate Citizenship. "The survey also reveals companies are more committed to communicating about ...