The results of Cone's 2009 Consumer New Media Study include two points that I found to be remarkable:

I just finished reading the Yvon Chouinard's book, Let My People Go Surfing. In terms of pure authenticity around corporate responsibility, what Chouinard has done at Patagonia is hard to beat. And he makes a solid business case for a business model that many would still consider unconventional. Here's what ...

The article in Saturday's Globe and Mail about business schools introducing oaths of ethical conduct for MBA graduates is worth reading. (Here's a link to MBA oaths from Harvard, Telfer School of Managements, and Richard Ivey School of Business: Sampling of Oaths.)

The highlight of my participation in the CSR Weekend at the Queen's School of Business was helping to judge the annual Nexen Awards.

We all know that the business value of cause marketing is directly proportional to the degree to which stakeholders know about the cause program. However, all too often corporations are leery of broadcasting their cause initiatives because they're afraid of being seen as inauthentic by skeptical consumers.

In addition to some lively feedback (positive and negative) to my recent post about the The Bay's current Think Pink campaign, I also heard from a number of people in the last week about the $2.7. million g0lden parachute that the SickKids Foundation gave former president Michael O'Mahoney (as it ...

Partnerships between corporations and non-profit organizations are a cornerstone of effective corporate social responsibility programs. Executed properly, partnerships can increase engagement among employees and external stakeholders, and provide corporations with credibility, new communications opportunities, and new sales channels.

Just read an interesting piece from Advertising Age by Tim Sanders, author of the Book Saving the World at Work that introduced a term I really like: Corporate Social Opportunity.

I've been so busy that I haven't been able to post much for a while but I am very excited to let you know about the new web series that launched today: Conversations about Corporate Social Responsibility.

Suncor Energy published its corporate sustainability report last week, trumpeting improvements in absolute water use (a 22% reduction over the past six years) and land reclamation (more than 1,000 hectares reclaimed). It also included some interesting claims about CO2 emissions.