My canadian business
I'm in Kingston for 2 days participating as a speaker and panelist in the 3rd Annual CSR Weekend hosted by the Centre for Responsible Leadership at the Queen's School of Business. Here are two things I learned yesterday.

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Partnerships between corporations and non-profit organizations are a cornerstone of effective corporate social responsibility programs. Executed properly, partnerships can increase engagement among employees and external stakeholders, and provide corporations with credibility, new communications opportunities, and new sales channels.

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The recent announcement of Future Shop's donation of $50,000 for computer labs (or as they are to be known "Future Leaders Tech Labs") to each of two Toronto schools has become a touchstone for commentary across the country.

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As I've written about before, I think partnerships with NGOs are the foundation of corporate community programs. However, these key relationships often involve significant quantitative investment but have largely qualitative benefits/outcomes that are typically difficult to benchmark and leverage.

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