Rob Guenette is like a rock star in Canada's advertising industry. He gets tons of ink from the trade mags (he was recently on the cover of Strategy). He's the CEO of Taxi, an ad shop that wins heaps of awards each year. Over the phone, at least, he sounds ...

A free dinner at the Four Seasons is hard to pass up—even in a good economy. But, hey, that’s not the only reason I was at the Toronto location a few months back. I was there for the Marketing Hall of Legends, an annual event that recognizes some of the ...

The recent Green Living show provided a good illustration of the challenge that big businesses and consumer brands face in establishing an authentic connection with their stakeholders. The show was filled with small businesses that have made a commitment to social responsibility a core part of their value proposition. In ...