The article in Saturday's Globe and Mail about business schools introducing oaths of ethical conduct for MBA graduates is worth reading. (Here's a link to MBA oaths from Harvard, Telfer School of Managements, and Richard Ivey School of Business: Sampling of Oaths.)
According to the 3rd annual Edelman goodpurpose survey that was launched today, despite the prolonged recession, the social purpose of brands is more important than ever. The Edelman survey sampled 6026 adults in the U.S., China, Canada, U.K., Germany, Italy, France, Brazil, Japan and India to track attitudes and actions ...
In addition to some lively feedback (positive and negative) to my recent post about the The Bay's current Think Pink campaign, I also heard from a number of people in the last week about the $2.7. million g0lden parachute that the SickKids Foundation gave former president Michael O'Mahoney (as it ...
"Corporate citizenship is weathering the storm. Despite the economic downturn, the value of corporate citizenship is growing as companies realize greater reputational advantage," said Chris Pinney, Director of Research and Policy at the Boston College Center for Corporate Citizenship. "The survey also reveals companies are more committed to communicating about ...
I just found out about a very useful service by 3Bl Media that helps corporations and non-profit organizations get the word out about their CSR, community investment, or cause-related initiatives. They also have a clear social mission. According to their web site "We are committed to the Triple Bottom Line: ...
Jul
03
I've been so busy that I haven't been able to post much for a while but I am very excited to let you know about the new web series that launched today: Conversations about Corporate Social Responsibility.
Last week I had the privilege of speaking with James Temple, Manager of Corporate Donations at Direct Energy. It was the first in a series of conversations about corporate social responsibility that I'll be having with CSR executives and managers, These dialogues will be shown on the Canadian Business Online ...
Today, more than ever, community investment managers need to be accountable for their investments in community organizations.
Today, more than ever, community investment partnerships need to have measurable business impact. However, many community investment and marketing managers are unable to answer the following fundamental questions: Why are we investing in this particular organization? What is the value to our business? What would be the downside of not ...
Yesterday I participated in a forum hosted by the Ontario Council for International Cooperation called Tools for Collaboration: Why Working Together Can Be More Effective Than Reinventing the Wheel. Participating non-profits included groups such as Oxfam Canada, Street Kids International, World Vision Canada, World Vision Canada, and the YMCA of ...