I don’t remember a ton from my days at Western, but I do recall learning about dynamic pricing, which is a way companies maximize revenue by constantly tweaking prices over time. It’s the reason why a plane ticket from Toronto to Vancouver will cost, say, $800 today and then $823 ...

A free dinner at the Four Seasons is hard to pass up—even in a good economy. But, hey, that’s not the only reason I was at the Toronto location a few months back. I was there for the Marketing Hall of Legends, an annual event that recognizes some of the ...

I’m happy to write this first post about corporate responsibility on Canadian Business Online. That Canadian Business Online recognizes corporate responsibility is now important enough to merit its own blog on their site is a clear indication of its business value.