There was a good piece in yesterday's Globe and Mail by Richard Blackwell called " The double-edged sword of corporate altruism". It discusses the importance of corporate social responsibility and also the challenge in measuring program performance - especially in today's economic climate.

Over the last 2 weeks, my colleague Jon Packer (President of The Idea Workshop) and I conducted workshops in Toronto and Vancouver for corporate community investment managers. Participating corporations included TELUS, Bell, Pfizer, Shoppers Drug Mart, RBC, and 3M among others. All major corporations with significant programs in this area.