Today, more than ever, community investment managers need to be accountable for their investments in community organizations.

IBM's newest take on its successful Conversations for a Smaller Planet campaign is a solid example of how a corporation can blend its business purpose with a related social purpose in an authentic, believable way.

In the context of increased scrutiny of expenses in all areas it's important for manager to understand how to best demonstrate and improve the returns on their investments in social issues and community organizations - especially as needed to be accountable to executives.

Read what Steven Rochlin, Head of Accountability in North America had to say in response to this key question: It is absolutely clear that CSR can generate top-line revenues for a company. It can inspire innovation. It can support new product development. It can open new markets and reignite moribund ones. ...