By: Paul Klein

The Green Living Show seems to be gathering steam or perhaps gathering solar energy is a more appropriate metaphor.

I went down with my family over the weekend and I was impressed by the improvement over last year when it wasn’t much beyond a very large showroom for the car companies.

This year, however, they had a much more diverse offering that was conveniently organized by categories including health and wellness, eco-fashion, garden, green building, transportation, green business, energy, and eco tourism and recreation. Plus they had a well-run kids zone, an organics marketplace, and a good selection of other health food and beverage participants.

One thing that struck me at the show was how smart the folks at Bullfrog power are. They had a contest featuring a passport that you took to get stamped by corporate or non-profit participants that use Bullfrog. What a great way of driving traffic to the company’s customers and engaging contest participants. People who got all the stamps had a chance to win a free year of Bullfrog power. In our case it was also a great activity for our kids,

Beyond the contest it seems like Bullfrog is becoming an imprimatur that corporations (and non-profits) who are genuinely committed to demonstrating leadership in this area need to have. I’m not on Bullfrog yet but will be soon.