Just read an interesting piece from Advertising Age by Tim Sanders, author of the Book Saving the World at Work that introduced a term I really like: Corporate Social Opportunity.

According to trendwatching.com, G stands for "generosity" not "greed". Here's their definition of Generation G:

I just found out about a very useful service by 3Bl Media that helps corporations and non-profit organizations get the word out about their CSR, community investment, or cause-related initiatives. They also have a clear social mission. According to their web site "We are committed to the Triple Bottom Line: ...

I've been so busy that I haven't been able to post much for a while but I am very excited to let you know about the new web series that launched today: Conversations about Corporate Social Responsibility.

Last week I had the privilege of speaking with James Temple, Manager of Corporate Donations at Direct Energy. It was the first in a series of conversations about corporate social responsibility that I'll be having with CSR executives and managers, These dialogues will be shown on the Canadian Business Online ...

People who are interested in the social purpose of corporations and corporate community investment may be interested in joining a new wiki that Impakt launched for people to share their ideas about how corporations should invest in social issues and community organizations. Click here to see the wiki - anyone ...

First, have a look at Google's remarkable employee benefits program. According to Google CEO Eric Schmidt, CEO Google “The goal is to strip away everything that gets in our employees’ way. We provide a standard package of fringe benefits, but on top of that are first-class dining facilities, gyms, laundry rooms, massage ...

I'm writing a book about how community programs are the building blocks on which corporations can establish, amplify, and communicate their social purpose.

Today, more than ever, community investment managers need to be accountable for their investments in community organizations.

Today, more than ever, community investment partnerships need to have measurable business impact. However, many community investment and marketing managers are unable to answer the following fundamental questions: Why are we investing in this particular organization? What is the value to our business? What would be the downside of not ...