My canadian business

Corporate Social Responsibility

Paul Klein is president of Impakt Corporation, a Toronto-based outfit that helps corporations increase the returns on their community investments.

I've been so busy that I haven't been able to post much for a while but I am very excited to let you know about the new web series that launched today: Conversations about Corporate Social Responsibility.

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Last week I had the privilege of speaking with James Temple, Manager of Corporate Donations at Direct Energy. It was the first in a series of conversations about corporate social responsibility that I'll be having with CSR executives and managers, These dialogues will be shown on the Canadian Business Online ...

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People who are interested in the social purpose of corporations and corporate community investment may be interested in joining a new wiki that Impakt launched for people to share their ideas about how corporations should invest in social issues and community organizations. Click here to see the wiki - anyone ...

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First, have a look at Google's remarkable employee benefits program. According to Google CEO Eric Schmidt, CEO Google “The goal is to strip away everything that gets in our employees’ way. We provide a standard package of fringe benefits, but on top of that are first-class dining facilities, gyms, laundry rooms, massage ...

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I'm writing a book about how community programs are the building blocks on which corporations can establish, amplify, and communicate their social purpose.

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Today, more than ever, community investment managers need to be accountable for their investments in community organizations.

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Today, more than ever, community investment partnerships need to have measurable business impact. However, many community investment and marketing managers are unable to answer the following fundamental questions: Why are we investing in this particular organization? What is the value to our business? What would be the downside of not ...

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"'At a time when the economy requires everyone to stay focused on the essentials, it's noteworthy that businesses are putting sustainability programs into that must-do column,' said Nancy Costopulos, chief marketing officer of the American Marketing Association."

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The recent announcement of Future Shop's donation of $50,000 for computer labs (or as they are to be known "Future Leaders Tech Labs") to each of two Toronto schools has become a touchstone for commentary across the country.

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In 2004 /05 my colleague Joel Sears (one of the principals of Collectivity) and I convened a year-long series of round table dialogues to find new ways of using community engagement to build brands, energize employees, and engage customers. In re-reading the summary reports from these sessions, I found the learning ...

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