Since the earthquake and ensuing crisis in Haiti, I felt like I should be writing something about our collective responsibility to take action. I haven't until now partly because I didn't think I could add anything new, partly because it felt more appropriate to just be quiet, and partly because ...

This one of Google's 10 guiding principles. It echos what the Google's co-founders, Larry Page and Sergey Brin, wrote in a manifesto they distributed before the company took its stock public in 2004, "We believe strongly that in the long term, we will be better served - as shareholders and in ...

According to the New York Times, "As it prepares to pay out big bonuses to employees, Goldman Sachs is considering expanding a program that would require executives and top managers to give a certain percentage of their earnings to charity."

Partnerships between corporations and non-profits are the cornerstones of corporate community investment programs. Beyond community investment, corporations also often have strategic partnerships with NGOs in other areas including environment and supply chain (3r party audits/verifications), HR (non-profit EAP providers), and marketing (cause related marketing programs).

I heard a remarkable story from a client yesterday. One of their insurance agents recently had a "catastrophic claim" from a man who had lost one leg in a motorcycle accident. The man is married and has small children and it's clear that his quality of life will never be ...

I'm officially declaring that selling causes is now an industry. Conferences, newsletters, specialists, advertising agencies, books, and blogs are dedicated to advancing, and profiting from, cause marketing. Brands are routinely being associate with causes, celebrities are spokespeople for charities, and fundraising has become entrenched in schools, businesses, and communities.

What's the fundamental question at the core of capitalism? "The question of how you have the right sort of performance with integrity," said Ben W. Heinman, former General Counsel for GE and Senior Fellow at Harvard University's Belfer Center for Science and International Affairs.

I've had lots of feedback from a post I wrote last week called How to Improve Your CSR Report.

Yesterday I decided to write down everything I came across that had to do with cause-marketing. What I found ran the gamut from inspiring to somewhat misleading and made me think how ubiquitous this area is becoming, how hard it is to stand for something and how hard it is ...

Is your company able to build and improve partnerships with non-profit organizations? It's a lot harder than you'd expect.